Verizon NFL

DRAFT

CASE 01

LEAD STRATEGY

YEAR: 2023

VERIZON

A large-scale, edge-to-edge photograph of a Verizon flagship storefront at twilight. The branding is bold and illuminated in white (#F0EDE8) against the deep charcoal (#111111) exterior. Professional photography.

A large-scale, edge-to-edge photograph of a Verizon flagship storefront at twilight. The branding is bold and illuminated in white (#F0EDE8) against the deep charcoal (#111111) exterior. Professional photography.

An integrated marketing overhaul for the NFL Draft, transforming Verizon’s retail footprint into a digital-first fan destination.

Outcome: Led the design and execution of an omnichannel experience that yielded a 22% lift in high-tier plan conversions.

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A close-up, high-contrast shot of a sleek, premium mobile device featuring an NFL app interface. The lighting is moody and dramatic, emphasizing textures of metal and glass. Palette dominated by #111111 and #0E7C7B.

A close-up, high-contrast shot of a sleek, premium mobile device featuring an NFL app interface. The lighting is moody and dramatic, emphasizing textures of metal and glass. Palette dominated by #111111 and #0E7C7B.

A medium shot of customers interacting with a minimalist, high-tech retail installation. The lighting is clean and professional, using a cool teal (#0E7C7B) highlight. Minimalist agency aesthetic.

A medium shot of customers interacting with a minimalist, high-tech retail installation. The lighting is clean and professional, using a cool teal (#0E7C7B) highlight. Minimalist agency aesthetic.

A sophisticated architectural photo of a Verizon flagship interior during the NFL Draft. Minimalist design, sharp lines, with digital displays glowing in #0E7C7B teal against #111111 dark interiors. High-end editorial style.

A sophisticated architectural photo of a Verizon flagship interior during the NFL Draft. Minimalist design, sharp lines, with digital displays glowing in #0E7C7B teal against #111111 dark interiors. High-end editorial style.

Achieved a 45% increase in flagship foot traffic during the 3-day draft period.

FOCUS

We leveraged Verizon's 5G ultra-wideband to create an immersive retail experience that bridged the gap between live sports and physical commerce.

A wide, cinematic shot of a city skyline at night with a large-scale Verizon and NFL co-branded digital billboard. The image has a cool, professional aesthetic with deep shadows (#111111) and crisp white light (#F0EDE8).

A wide, cinematic shot of a city skyline at night with a large-scale Verizon and NFL co-branded digital billboard. The image has a cool, professional aesthetic with deep shadows (#111111) and crisp white light (#F0EDE8).

An editorial flat lay of premium marketing materials and passes for the Verizon NFL Draft campaign. Clean layout, sharp focus, using a sophisticated dark palette (#111111, #F0EDE8).

An editorial flat lay of premium marketing materials and passes for the Verizon NFL Draft campaign. Clean layout, sharp focus, using a sophisticated dark palette (#111111, #F0EDE8).

The campaign drove record-breaking retail engagement and was adopted as the blueprint for future high-profile sports integrations.