CHAD SOMMER
CORE COMPETENCIES
Integrated Marketing Strategy
Go-To-Market (GTM) Planning & Execution
Experiential & Field Marketing
Retail Traffic Generation
B2B / SMB / Enterprise Acquisition
Sponsorship Activation & Management
Agency & Cross-Functional Leadership
Budget Optimization & ROI Management
Brand Ambassador Program Design
Multi-City Event Production
Customer-obsessed, senior integrated and experiential marketing leader with over a decade of experience building programs that connect national brand strategy to local market results. My career has spanned Fortune 50 telecom companies, agency environments, and nonprofit work, giving me a broad foundation across both strategic planning and hands-on execution.
My expertise sits at the intersection of experiential marketing, sponsorship activation, and demand generation. I've managed multi-asset partnership portfolios with the Chicago Bears, Green Bay Packers, Milwaukee Bucks, St. Louis Blues, and Chicago Fire. I've directed campaigns that delivered measurable lifts in traffic, sales, and lead conversion across hundreds of annual activations, and have built programs and frameworks that were adopted as regional and national organizational standards.
Earlier in my career, I produced C-suite hospitality experiences for Motorola at the World Business Forum, grew nonprofit grant revenue during an economic downturn, and helped a boutique agency grow year-over-year revenue through new business development. That foundation, spanning cause-driven work, agency environments, and Fortune 50 enterprise, informs the way I approach every leadership role.
I bring strategic thinking, hands-on leadership, and a genuine commitment to the brands and communities I represent. I'm currently open to senior experiential, integrated, field, or sponsorship marketing roles and available to relocate.
CERTIFICATIONS
Career Essentials in Generative AI by Microsoft and LinkedIn
Google Digital Marketing & E-commerce Specialization
Cvent Event Marketing Strategy Certification
Cvent Hybrid Events Certification
Cvent Virtual Events Certification
Lead Management in Salesforce
Social Media Marketing (DePaul University)