CHAD SOMMER
CORE COMPETENCIES
Integrated Marketing Strategy
Go-To-Market (GTM) Planning & Execution
Experiential & Field Marketing
Sponsorship Activation & Management
Digital Lead Capture & QR Engagement
Retail Traffic & Demand Generation
B2B / SMB / Enterprise Acquisition
Multi-Market Program Management
Agency & Cross-Functional Leadership
Brand Ambassador Program Design
Budget Optimization & ROI Management
Multi-City Event Production
Senior integrated and experiential marketing leader with 15+ years of experience connecting national brand strategy to market-level results. My career has moved through Fortune 50 enterprise (Verizon, T-Mobile), agency environments, and nonprofit work, giving me a broad foundation that spans strategic planning, cross-functional leadership, and hands-on program execution.
My core expertise sits at the intersection of experiential marketing, sponsorship activation, and demand generation. At Verizon, I managed a multi-asset partnership portfolio with the Chicago Bears, Green Bay Packers, Milwaukee Bucks, St. Louis Blues, and Chicago Fire, personally overseeing 185+ annual activation days while building SOP frameworks that governed 300+ activations across the Great Lakes region. The programs I built delivered concrete results: a 344% traffic lift and 67% sales lift from the 2025 NFL Draft campaign, 200%+ traffic and sales lift from the "Headshots" SMB acquisition program, and a 14.3% year-over-year increase in regional phone gross adds through co-branded OEM campaigns. I also modernized the region's approach to digital lead capture through QR-driven engagement that generated significant qualified leads resulting in 10% conversion.
At T-Mobile's Michigan Avenue flagship, I ran experiential programming and community engagement for the brand's highest-profile retail location in the Midwest, building a localized outreach engine that delivered up to 20% incremental monthly sales. I also led the Mobile Showroom program across five Midwest markets, earning T-Mobile's national Winners Circle award for field performance and producing GTM launch plans for two new markets from the ground up.
Earlier in my career, I produced C-suite brand engagement experiences for Motorola at the World Business Forums in New York and Chicago through PileDriver Marketing, grew new business revenue 25%+ year-over-year at Liquid Event Marketing Solutions, and increased nonprofit grant revenue 29% during an economic recession at Youth Guidance. That foundation in B2B relationship management, agency business development, and mission-driven work shapes how I approach leadership: with accountability, adaptability, and a long view.
CERTIFICATIONS
Google AI Fundamentals
Career Essentials in Generative AI by Microsoft and LinkedIn
Google Digital Marketing & E-commerce Specialization
Cvent Event Marketing Strategy Certification
Cvent Hybrid Events Certification
Cvent Virtual Events Certification
Lead Management in Salesforce
Social Media Marketing (DePaul University)
Asana - Project Management